{"id":174,"date":"2021-10-04T06:05:13","date_gmt":"2021-10-04T12:05:13","guid":{"rendered":"https:\/\/www.medcaonline.org\/?p=174"},"modified":"2021-10-18T19:51:51","modified_gmt":"2021-10-19T01:51:51","slug":"keynoter-sees-hollywood-infrastructure-issue","status":"publish","type":"post","link":"https:\/\/www.medcaonline.org\/2021\/10\/04\/keynoter-sees-hollywood-infrastructure-issue\/","title":{"rendered":"HITS: Fall Keynoter Sees Hollywood Infrastructure Issues"},"content":{"rendered":"
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This industrywide shift from standard definition to high definition remains one of the biggest, crucial changes the media and entertainment sector has undergone, according to technical design and planning consultant Sean Tajkowski. He sees the industry going through another one today.<\/p>\n

\u201cWe\u2019re seeing exponential growth in cloud and data center technology,\u201d Tajkowski said, speaking Oct. 3 during a keynote presentation at the HITS Fall event. \u201cIt\u2019s be tough getting this industry to open up to this new paradigm shift.\u201d<\/span><\/p>\n

For more than 25 years, Tajkowski has brought movie and broadcast facilities up to speed with the latest tech, transforming their infrastructure from the ground up. And the digital world has required changes nobody could have anticipated.<\/p>\n

\u201cWhat I\u2019m really concerned about, what I keep seeing, is this fast-paced evolution of technology that requires massive scaling of our physical assets\u201d like data centers, he said. Tajkowski walked the HITS Fall audience through some facilities he\u2019s helped transform for today\u2019s Hollywood, transforming them into all-digital environments, and making the facilities, in essence, pure data centers. And there has been some pushback along the way, he said.<\/p>\n

The growing number of streaming players, the huge growth in original content, higher resolution video, advanced audio codecs, all are combining to create the need for infrastructure that\u2019s capable of handling hundreds of gigabytes of data. But too many of Hollywood\u2019s facilities aren\u2019t even close to caught up, Tajkowski said, because it hasn\u2019t been treated as a priority.<\/p>\n

\u201cI keep seeing our industry paying attention to the processes, the workflows, and we keep forgetting about our infrastructure, which can\u2019t keep up,\u201d he said. \u201cOur infrastructure is crumbling all around us.\u201d<\/p>\n

The physical production environment \u2014 the backbone to the productivity and reliability of the M&E business \u2014 can\u2019t continue to be overlooked, he said, especially in critical environments like mastering and broadcast. All-cloud, internal on-prem and facilities using a hybrid of the two all need to b<\/p>\n

\u201cI see lost clients, because a facility can\u2019t play back UHD [Ultra High-Def] video,\u201d Tajkowski said. Long-term planning within the production and post-production spaces, to deal with growing data sets, is needed if you want to keep up with what\u2019s happening in today\u2019s media and entertainment world, he said.<\/p>\n

HITS Fall was presented by Entertainment Partners, with sponsorship by Genpact, Variety Business Intelligence, edgescan, LiveTiles, MarkLogic, the Entertainment ID Registry (EIDR), Signiant, Cinelytic, Microsoft Azure, Richey May Technology Solutions and Comcast Technology Solutions.<\/p>\n<\/div>\n

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This industrywide shift from standard definition to high definition remains one of the biggest, crucial changes the media and entertainment sector has undergone, according to technical design and planning consultant … Continue reading HITS: Fall Keynoter Sees Hollywood Infrastructure Issues<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.medcaonline.org\/wp-json\/wp\/v2\/posts\/174"}],"collection":[{"href":"https:\/\/www.medcaonline.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medcaonline.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medcaonline.org\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medcaonline.org\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":3,"href":"https:\/\/www.medcaonline.org\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"predecessor-version":[{"id":339,"href":"https:\/\/www.medcaonline.org\/wp-json\/wp\/v2\/posts\/174\/revisions\/339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medcaonline.org\/wp-json\/wp\/v2\/media\/293"}],"wp:attachment":[{"href":"https:\/\/www.medcaonline.org\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medcaonline.org\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medcaonline.org\/wp-json\/wp\/v2\/tags?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}