The Metaverse Will Enhance – Not Replace – Companies’ Physical Locations (HBR)
The metaverse isn’t the end of cities. Rather, this evolution of the digital world should be seen as a complement to the physical world, and companies should develop their location strategies to maximize the potential of both the megacities that have become centers of talent and innovation, and the new opportunities presented by the metaverse. In developing this strategy, companies should think of the physical world and the metaverse as channels, both of which are good at communicating different kinds of information.