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HITS Spring: Softtek to Tackle Metaverse Experiences

At the May 19 Hollywood Innovation and Transformation Summit (HITS), held at the Universal Hilton in Los Angeles, and online via MESA’s virtual platform, the MESAverse, the team at Softtek will share its experiences to date in developing metaverse content.

In the session “Creating Impact-Driven Metaverse Experiences,” Douglas Fajardo, CEO and chief experience officer of Xennial/Softtek, and Diana Rodriguez, director of enterprise lean-agile CoE for Softtek, will be on hand to explain why companies should now be expected to make significant investments in building and operating metaverses, either for their entire organization or just for specific business areas.

And the content will represent the convergence of physical and digital lives, covering digital-twin, fully interactive environments, as well as game-inspired activities that create engaging and immersive experiences. Softtek’s Digital eXtended Reality (XR) services unit employs distributed agile and lean methodologies to identify productive applications for customer-defined metaverses, enabled by proven processes designed to deploy enterprise-grade immersive solutions.

The Softtek session will provide demonstrations of metaverse implementations, along with the application of agile processes to develop, test, and deploy immersive content to environments managed on-prem or in the cloud.

“The entertainment production industry continues to address the implications of the emergence of virtual metaverse content. These technologies often require the adoption of new development and presentation methods. MESA is leading these efforts by presenting the application of relevant experiences from adjacent and closely related industries, including gaming,” said Kurt Nipp, SVP of high-tech entertainment for Softtek. “We at Softtek are proud to share our experiences with agile metaverse development, including 3D modeling and VR. MESA members benefit from opportunities to learn and innovate from these experiences.”

The MESAverse uses ICVR’s RendezVu, a proprietary, interactive 3D-world application that will allow for hybrid live and virtual events and regular day-to-day interactions that go far beyond video conferencing. Sign up today and create your avatar!

The Hollywood Innovation and Transformation Summit event is produced by MESA in association with the Hollywood IT Society (HITS) and sponsored by Genpact, MicroStrategy, Whip Media, Convergent Risks, ICVR, Perforce, Richey May Technology Solutions, Signiant, Softtek, Bluescape, Databricks, FPT Software, KeyCode Media, Metal Toad, Shift, Zendesk, EIDR, Fortinet, Arch Platform Technologies and Amazon Studios.

To register for the event, click here.

To find out more about upcoming MESA events or to get involved as a sponsor please contact Evie Silvers at evie.silvers@mesaonline.org, or Garrett Finley at garrett.finley@mesaonline.org